Q&A with Rebecca Goodman


Rebecca Goodman

Rebecca Goodman, Director of Public Relations at the Wells Fargo Center, is not all work and no play. She enjoys running and spending time at the beach when she isn’t busy overseeing the four members of her public relations department. Her job entails releasing announcements, promoting any touring concerts and family shows and overall press for the building. See below my Q&A with Rebecca about her job, interns and favorite social media outlet.

While there is never a “typical day” in PR, what are some routine tasks you do as the director?

I start off every day reading the Inquirer and Daily News. I sometimes surf the web for additional news. The rest of my day is spent planning PR for events coming up. I also attend certain conferences and events around the area.

What is your favorite part about working for the Wells Fargo Center?

My favorite part about working at Wells Fargo Center is the family atmosphere. The people who work here spend many days, nights and weekends together, so there is a certain “family feeling” around here.

Are there any special events or accomplishments at work that have really stood out and made you proud?

A few – when I worked for the Flyers and 76ers we did some really neat PR stunts. I one time did a “puck drop” in Times Square at the NASDAQ studio.

What is one of your biggest challenges in your role, and how have you or are you working to overcome it?

One of my biggest challenges is staying on top of who is covering the types of pitches that we are making. There are some news outlets who have the same people in place for years and then others that change more often. To overcome the challenge, I try to stay on top of the news so that I can see which reporters are covering which topics so that we know who to pitch for coverage of our events.

What attracted you to a career PR and communications?

I’ve always enjoyed “telling the story”. To me, PR is all about finding a story and then finding the right outlet and person to tell it. I enjoy the challenge it presents and the people I meet along the way.

What do you look for in an intern?

I look for a student who has a personable person, who is willing to work hard and learn.

How have past interns stood out to you?

Interns who have possessed those qualities have certainly stood out to me.

Are you currently looking for interns and if so, what tasks do you rely on interns for?

I am not, but I always recommend looking on our website.

How have you worked to maintain a work life balance as you’ve moved up in the company?

It comes naturally with growth. I’ve tried to leave at normal hours and hit the gym during the week.

What’s your dream job?

I would like to stay in Sports and Entertainment. I don’t have a specific dream job, but I would like to oversee a communications department one day.

What is your favorite form of social media personally and why?

I like Instagram because it’s simple.

This blog post was written by PRowl Secretary Shaun Luberski. You can connect with her on LinkedIn here and follow her on Twitter here.

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