And we’re back! Skeletor has returned to Eternia and sanity has officially been restored. #Skeletakeover is over! #Finally
— Honda (@Honda) December 2, 2014
Unlike other brands who have staged account hackings, Honda’s seems to have been very well received. Followers engaged with the tweets and many found it entertaining –though they didn’t quite understand the thought behind it. Those who had seen this commercial released by Honda earlier in November better understood the Skeletor connection.
Now that Honda’s Twitter account is back to normal, do you think the social media tactic will help their Honda Days sales? Will social media takeovers become more prominent moving forward? Share your thoughts in the comments!