PR Hits the Big Screen


Like many others this past weekend, I went to the movie theater to see the next installment of The Hunger Games movies, The Hunger Games: Mockingjay, Part One.

As someone who has read the books many times, I knew what to expect. However, what I had forgotten was how large of a role PR plays in novel.

The plot follows the citizens of an impoverished, post-apocalyptic America (known as Panem) as they start a revolution against the Capitol, a sector of Panem that controls most of the wealth in the land and forces children to fight to the death in the Hunger Games.

One of the challenges faced by the revolting citizens is recruitment of other citizens throughout the country. Desperate to recruit more individuals to fight against the oppressive Capitol, leaders of the rebellion enlist a team of “directors” to lead the campaign in recruitment by shooting propaganda videos and broadcasting them to the entirety of Panem.

As an aspiring public relations professional, I was excited to see a representation of our field in a movie that isn’t set in a glamorous environment.

Unfortunately, when most people think of PR, they think of Samantha Jones from Sex in the City. The glamorous, beautiful, and successful character is rarely featured in a work crisis throughout the entire series, and most of the references to her job are through the amazing opportunities she gets through clients (special parties, play premieres, etc.).

For real PR folk, it is apparent that our lives will never be that of Samantha Jones, but with this new representation in cinema, things are looking up.

Of course, there hasn’t been a revolution as large as the one in The Hunger Games series in our lifetime, however, there are smaller revolutions that take place every day in our country that need leaders to promote.

Whether this is a non-profit organization rallying for the end of smoking or a political party advocating for taxes on junk food, there is always a need for a public relations specialist to lead the fight for a new value in our country.

Have you been inspired by a movie or TV show’s representation of PR? Let us know in the comments!

1 thought on “PR Hits the Big Screen

  1. I've never had the opportunities that Sam had, but my Chicago PR agency still has success. Take that, Samantha! lol

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