Holiday Shopping in Your Inbox

Prepare for an inbox of coupons and promo codes this holiday season.

We’ve taken e-mail for granted. We use it most often for business purposes rather than personal purposes, but it remains a tactic for marketing professionals everywhere.  E-blasts, promotional codes, weekly updates, and blog content are all sent out as attention-grabbers via e-mail.

(Source: Here’s The Thing)

According to Experian Marketing, over 90% of marketers are using e-mail in their marketing plan this holiday season. This puts e-mail in a more common place than social media. Chances are companies are using free media regardless, but their audience and focus are both factors of what channel receives the  most effort. Ultimately, we check our inboxes compulsively for the sake of business, so why do marketers reach out to us on the same outlet for the sake of consumerism?

The biggest holiday sales and shopping occur online, surpassing Black Fridays sales on Cyber Monday, the Monday following Thanksgiving. It’s a virtual world for the holiday shopper, e-commerce and digital marketing staying one step ahead of the game.

As aspiring communication professionals, we understand that everyone has something to promote. Send out my e-blast, I’ll send out your e-blast. Digital marketing is a perfect opportunity to differentiate marketing from public relations, and furthermore, organic promotion from that of paid advertisements.

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