You’ve mastered your resume. All of your internships, jobs, and volunteer-work are perfectly formatted and described. You even designed a brand new header for yourself! But there’s still one little section at the bottom that you just can’t seem to figure out: skills. You certainly have skills, but what is best to put down when looking for a job in PR/Marketing/Communications? Check out some of the skills we think are best to put you at an advantage during your next interview:
Social Media – As young adults in today’s society, it seems so mundane to actually know your way around Facebook, Twitter, and Instagram. But you cannot forget to mention that you do! As someone looking to work in the Communications field, it’s very possible that social media will be a part of the job description. Outside of all of the social networks that you use personally, consider getting yourself familiar with a few more, like WordPress, Pinterest, and Hootsuite.
|( Source:Design Razzi )|
Graphics – Though it may not be mandatory for PR Executive jobs, knowing how to use Photoshop, Adobe, or InDesign will help you stand out next to other candidates for the job. Chances are you will need to plan an initiative or promotional materials, and instead of outsourcing, you will be able to take the reigns on the project yourself. Having these graphics skills will make creating content for fliers, pamphlets, or invitations easier and just the way you imagine them for the client’s needs.
Production – Just as design allows you to handle the creative side of your initiative, knowing minor production techniques will allow you work on additional types of projects. Learning about video and audio recording and editing is beneficial so that you can use these outlets to promote your client or organization. Job postings in certain industries, like entertainment, may even specify that these skills are preferred in the applicant.
Presentation – As an intern, you may be given the opportunity to sit in on business calls and client meetings, so presentation skills are always a plus. If you had to pass a public speaking course to receive your degree, make note & put down public speaking as a skill. Additionally, PowerPoint and Prezi are both presentation tools that you should be sure to mention your experience with to a future employer.
|( Source: Location 180 )|