Learn your strengths: Through a final evaluation, you can assess the success of your team’s strengths based off of what areas the data shows that you did well.
Determine what was effective: Whether it is an event, a written analysis or a rebranding of a company, it is important to know if what you did accomplished the goals and objectives that you had laid out originally.
Hard numbers for future reference: A campaign evaluation utilizes many hard facts and statistics to show what was accomplished for the duration of the campaign. For instance, was there a percentage increase in the number of Facebook “likes” or how many people actually attended an event in comparison to the number that was invited?
Suggestions for improvement/future work: If you do not stop and asses the success of a campaign, you will never learn how to improve and will just continue to implement the same plans over and over. An evaluation can help you determine which areas need improvement and help you grow as a companyand as a professional.
Learn from your mistakes: Along with the good things that an evaluation will tell you, there are also areas where you went wrong. You can then take this information and learn from it moving forward.