Content managers work hard to produce fresh, original and engaging content. Drafting blog posts, tweets or crafting the perfect press release, PR professional must use all their resources to create the best possible content. Luckily, living in the digital age, most of these resources are available with a simple click, and are free to use.
Between coming up with ideas and monitoring results, content management is no easy feat. To help ease the job a little, try using these 4 free online resources:
Hemingway is a free online app that helps point out the strengths and weaknesses in your writing. Simply paste any chuck of writing into the app and get an analysis highlighting run on sentences, weak adverbs and get a grade for the overall piece. Aim for a grade of less than 10 to ensure clear and concise writing. This is a great tool not just for proofreading, but also to better your writing – which ultimately leads to creating better content.
Use this easy to install bookmarking tool to determine how much time it takes to read a piece of content. Many times, our content is well developed, but requires too much time of the reader. This tool will help you keep track of that, and stick to a content length best suited for your audiences. This handy tool will also allow you to save articles that you find online, and tell you how much time it will take you to read them. If it is especially long, the app will send the piece to your Kindle device to read later.
3. Blog Topic Generator
Perfect for the content manager in charge of creating blog posts, this generator helps produce quality content ideas in under a minute. Simply enter a few keywords that relate to your client or topics of interest, and let the tool work its magic.
4. Open Site Explorer
Having your content shared across the web helps to increase awareness of your topic and develop relationships within your audience. This tool shows you a compact list of all of the websites currently linking to your content. Use this tool to see the types of content best enjoyed and shared by others, and produce more of that! A simple way to see what your audience best likes is to see what they are willing to share within their networks.
Do you use any online tools to better your content creation? Feel free to share them in the comments!