To start off the spring semester, I received an internship to promote and market a new iPhone application called Memento. Memento is an application used to share private videos to individual contacts while incorporating captions and filters. Creatively, there is a new update that allows users to also save those videos to a playlist where the user can play them back to back like a movie.
Download Memento here: https://itunes.apple.com/us/app/id734609790?ls
This internship has been very rewarding and students are starting to try Memento and really enjoy the app. But just because this application is well liked, does not mean it was easy to promote. Thus, I faced a few challenges when considering how to market this new social media app to the public at Temple.
Convincing people to download an app can be easy, but having them become frequent users is the challenge, especially with an application that has no initial product. Sure, it would be nice to hand out some free stuff as long as you download, but that’s not the case for my internship. When you market/promote an app that has no initial product, here are some suggestions I’ve utilized while promoting Memento on Temple’s campus.
1. Word of mouth: Most of the apps you have on your iPhone you downloaded after a friend told you about them. Share the app with your friends and have them jump on board! Their interest in the application will have a domino effect and spread the word.
2. Flyers/Chalking: Handing out flyers can help with initial downloads, but not guarantee frequent users. Follow up with chalking up your campus sidewalks with catchy phrases to download the app! More people will be inclined to see what the buzz is about.
3. Create a social Media account: Twitter and Facebook pages are great ways to get the word out there in mass quantities.
4. Greek life/Organizations: Greek life and other campus organizations usually have leadership positions that can help get the word out about your product. Many have social media accounts they control. Find out who controls what and utilize their social media presence.
5. Utilize Team Work: Campus rep internships are very common. Work together with another campus rep to hold an event and promote each other! Both of you will benefit.
6. School news paper/other publications: Having a newsletter or article published about the application you are promoting can be very beneficial. Many schools have student run newspapers and organizations have blogs or websites!
How would you be innovative while promoting a new product? Share below!
This guest blog post was written by PRowl Staff Member Brittany Barish.