Let’s Invest Better in 2014

Happy New Year! What better way to kick off 2014 than by addressing something we all deal with personally and professionally: budgeting.

Spending money is rarely at the top of anyone’s to-do list, especially a PR pro’s with a tight budget. Our aim is normally to get much done by spending as little as possible, especially when working in a smaller department or team. We avoid losing quality, and won’t cut corners and risk producing sub par work. However, there is no denying that money plays a major role in how we carry out our campaigns.

Making wise investments is a critical aspect of a successful campaign. Whether you are splurging to boost a promotional post on Facebook or to have a logo professionally designed, we expect great yields to come from the few extra dollars we spend.

So before you pull out your personal or company debit card, consider the following four questions:

  • Is this investment within our means, or will it cause us to lack in other important areas.
  • What goal will this help me or my client achieve?
  • Are there alternatives for less that are of equal or greater quality?
  • How long will it be before I see a return on this investment?
Ask these four questions before spending that extra cash, and you’ll find that your spending becomes much more intentional.
What considerations do you make before dipping into your budget?
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