Social media is changing the face of television as we know it. Any time that you sit down to watch your favorite TV show, you are most likely going to have your phone or computer right by your side so that you can post about what is going on. Social media has become a staple in the TV watching process and everyone is contributing.
TV shows and networks are a major part of why social media is playing such a crucial role in the TV watching experience. Many shows and networks encourage their viewers to post on social media while watching their favorite shows. They develop hash tags and social media contests so that viewers can take an interactive role in their favorite shows.
This viewer to show interaction has both positive and negative effects on the TV watching experience. On one hand, it allows the viewer to be a more active participant with their favorite shows. People are able to connect via social media and share their thoughts and opinions about what is going on during the episodes they are watching. They are able to view the tweets and posts of their peers that are also watching, which establishes a more connected fan base for the programming.
On the other hand, these TV show blasts can also ruin the TV watching experience for some viewers. Often times I hear of people complaining about cliffhangers being spoiled because they logged on to Twitter or Facebook before they had a chance to watch the episode. This experience can be frustrating for viewers and could potentially cause a decrease in viewers for future episodes.
Have you had an experience with social media affecting your TV watching? Leave us a comment and let us know!
This guest blog post was written by PRowl Staff Member Lexi Drexler.