In 2012 Pinterest exploded by the millions after two underground years and has since been added to big social media names Facebook and Twitter. Tuesday, Pinterest released their in-house analytics to help brands better know their audience on the site. In November of last year, Pinterest formally introduced business pages however many brands had already been using the site as a virtual pinboard.
Pinterest describes its new feature in their blog:
“If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”
To learn more click here, happy pinning!