Google seems to have struck gold again gold again with it’s newest project: Google Glass. Glass is definitely Google to the next level. It offers it’s users a virtual experience unlike any other by having a voice controlled computer resting on their faces as eye glasses. Yes, Google has taken the futuristic virtual experience often depicted in movies and brought it to public.
Here’s a demo of how Glass works:
While this may just seem like another tech advantage that has nothing to do with PR, PR Daily pointed out that this advancement can impact out industry. PR and media professionals are notorious for being on the go. The wearability and functionality of Google Glass may change the way PR people and media outlets communicate with one another. Email piches could quickly become video pitches while waiting in line at Starbucks or on the set of a morning show. There could also be a boost in Google+, Google’s social networking site, which would present new challenges for social media managers.
In the coming months, it will be exciting to see how or if Glass takes off. Reports say that Google hopes to sell the product for under $1,500 or around the cost of a smartphone. Price point will definitely play a huge role in the popularity of Glass.
Have you heard of Google Glass? Would you purchase it when it does hit markets? Let us know!