Taking advantage of an unfortunate power outage that delayed the most watched event for 34 minutes, Oreo’s impeccable timing shows you don’t have to pay millions of dollar to be noticed during the Super Bowl.
Twitter was overwhelmed with followers asking questions about the ill-timed power outage at Super Bowl XLVII on Sunday. While PR pro’s were playing crisis management what-if’s, Oreo stole the spotlight with their, “Power out? No problem,” tweet.
In less than 10 minutes the tweet had been shared over 12,000 times and is still at an all-time high of being shared over 15,000 times and tagged by 6,000 users as a favorite tweet.
Oreo’s hired agency, 360i, spoke to the tweet in a BuzzFeed’s article stating, “We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity,” explained 360i president Sarah Hofstetter, “Because the brand team was there, it was easy to get approvals and get it up in minutes.”
Oreo’s success can be attributed to the opportunistic agency, 360i, and their effective communication.