The Grinch Who Stole Social Media

‘Twas the night before Grinchmas, and all through the house, not a creature was stirring, especially not the social media manager! Yes, for someone who manages multiple social media accounts, the holidays can often become more hectic than festive. If you’re wondering why the social media manager in your life, whether that be a co-worker or spouse, would rather talk Twitter followers than deck the halls, check out the top 4 reasons social media managers go Grinch during the holidays:

1. Remaining all inclusive – Keeping up with a bunch of social media accounts during the holidays means trying to acknowledge everyone without offending anyone. This can be a tough balance to find with so many consumers celebrating and practicing so many different things. As a social media manager, it’s your job to stick to the task at hand, send the necessary messages, and remain as respectful as you would apart from the holiday season.

2. Too much cheer – Being the savvy social media manager that you are, you’re probably always watching your use, or overuse, of exclamation points. Not to mention, being extremely wary of when to implement online emoticons. The holidays make this extremely difficult. With a timeline full of holiday wishes of good cheer, no one wants to be the Scrooge that posts an dull message.

3. When to post – Social media managers struggle enough with picking the perfect time to send a Tweet, upload a photo, or update a Facebook status. When everyone’s newsfeed and timeline is full of Peanuts cartoons and Santa memes, finding that perfect posting window becomes even harder.

4. When social media sites “get into the spirit” – This Thanksgiving Facebook decided to knock their classic “what’s on your mind,” and changed the message inside the status update box to “what are you thankful for?” Millions of Facebook users took this change to post all of the many things they were thankful for. Social media managers have to find creative ways through these situations to still get their messages across while playing into the themes of the season.

To all of the social media managers out there, please, be of good cheer. Soon Spring will come, and there will be a whole new social media strategy to conquer!

How do you handle social media during the holidays? Let us know!

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