A well known saying goes that the best offense is a strong defense. It’s one thing to serve up a good game, but it’s another thing to be able to stay on top of what the competition is serving up. Thankfully, it’s easier to know what your opponents game plan is just by watching their online activity. As a public relations practitioner, you should know your client like the back of your own hand, if not better. You should be able to recite the strengths and news worthy takeaways faster than you can sing your ABCs. Knowing this information will help you launch your brand and represent it well. However, knowing just as much information about competing brands will help insure that your client remains number one on the market.
If hiring a private detective seems too dramatic for your investigative needs, try these simple tips for monitoring online competitors:
Become a consumer – Try out the products of your competitors and see how they compare to your clients brand. What does their product offer that your client’s doesn’t? Take notes, and bring this up to the client when discussing results. Make sure your client’s product has everything that the competitor offers and more.
How do you keep an eye on what the competition is doing? Let us know!