We think it’s all glamour, lights, free goodies and celebrity events, but in reality, the fashion industry is much more. There are young ladies, and gents, across the nation looking to get their big break into the industry. While it is a very demanding and competitive field, Fashion PR can be very fun and exciting.
However, there are many things you should not do when entering the field. While it is best to make an impression quickly in the industry, here are some tips on how to avoid common mistakes.
- Make It Personal: Media want to feel exclusive. The worst mistake is to mass e-mail all media contacts with the same message. Take the time to address each outlet personally. They will be more likely to show interest in your alert.
- Avoid Lagging: Most media are on very strict deadlines. Taking a long time to reply is never a smart idea. Both industries are fast pace and require quick action. The sooner you get back to questions and concerns, the happier your clients will be.
- Don’t Be Dull: Fashion is such a creative and fun industry. Use your creativity and stellar writing skills to draw in your audience. Avoid cliché terms and phrases and take the time to think of different ideas that will benefit the brand.
- Be Relevant: Avoid sending pitches to outlets that have no interest or relation to the product. There is nothing worse than getting a pitch about women’s hosiery when you work at for a men’s shoe company. Keep it relevant and of interest to the reader.
- Don’t Be A Grump: No one likes a negative publicist. It is your job to keep the energy and enthusiasm at all times. After all, you reflect your client and you want to be very personable and approachable.
This guest blog post was written by PRowl Public Relations staff member Andrea Jordan.