Live Tweeting: The "Active Audience" Has Taken On A Whole New Meaning

I’ll admit it; I have become competely obssessed with Twitter, and I am not the only one. Recently, Twitter has been blowing up the social media scene. More social media users are turning away from other popular forms, notably Facebook, and dedicating themselves to Twitter. Ever since Twitter blew up the social media scene in 2006, tweeting has become more socially acceptable in formal settings.

“Live tweeting” has become a new term in recent years. Maybe it is because the new generation has an addiction to knowing what is happening at every second of every day or perhaps it is the thrill of updating the world on the latest gossip. I see this “live tweeting” trend in its full form every week at our PRSSA meetings. It started becoming a trend at our meetings sometime last school year and has gotten even bigger now that more of our members are Twitter fiends (a.k.a. me).

Our Temple University chapter meetings usually last about an hour. After a full day of classes, it seems like a long time to dedicate your full attention to. To keep members interested, engaged and active, encourage live tweeting!

Here are three tips on how you can incorporate live tweeting into your any type of programming or presentation:

1. Choose a hashtag that relates to your event specifically. For Temple University PRSSA meetings, we use #TemplePRSSA. If attendees consistently use the hastag, it will make it easier for others to recognize your organization or event.

2. If you have a speaker or presenter who is on Twitter, encourage your members or attendees to tag them in their live tweets.

4. Track the hashtag. See what your members or attendees are saying, and retweet them as encouragement, too.

With live tweeting, you never know the conversations that could be started. It is a great tool for getting an audience involved and egaged.

How do you use live tweetting? Let us know!

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