Hearing that Justin Timberlake is going to revamp the social networking site MySpace will either excite you or confuse you. I was one of those people who never had a MySpace, so hearing that it was bought and going to be rebranded did not interest me in the least, at least I didn’t think so.
As PR students, when we read these stories it is important to look at them from many different angles and try to dissect all the little details in the story. Although I had no connection to MySpace, I had a connection to the word “brand” or in this case “rebrand”.
Rebranding is great way to introduce and reintroduce yourself to the public. Newer audiences are attracted to products every day, but they don’t want something old and dated, they want the latest and greatest. This is just what Justin Timberlake is doing with MySpace. MySpace instead of having vertical scrolling will have horizontal scrolling. Music will also become a highlight as well. Playlists and featured music will be apart of the standard page. This new site will be a complete combination of Facebook, Twitter, Tumblr and Pintrest all in one.
It has been years since people have been on MySpace and it seems many have forgotten about the social site. This rebranding will help add a new edge to the once very popular social media source. All products should take notes from Justin Timberlake’s handbook. He took a risk by buying this product but he knows what people are interested in. Adding a more youthful feel to the site will be sure to increase its number of members.
There are certain products where it is acceptable to leave things as they are, but social media is not one of them. Social media outlets are forever changing and people need to keep up with the times and change the product to fit the people.
This guest blog post was written by PRowl Public Relations staff member Alison Curran