Surgery and Social Media

The Swedish Medical Center has begun a new campaign to raise awareness around treatment options for those with hearing loss. The campaign consists of a video series developed by Dr. Douglas Backous, medical director of the Center for Hearing and Skull Base Surgery at the Swedish Neuroscience Institute in Seattle, Washington and the use of Twitter and Instagram.

The series began in September and will end October with a live chat. Each week, a short video was released discussing topics such as what a cochlear implant is, how to prepare for the surgery and answers to frequently asked questions. What differentiates the series is the culimination of the campaign, set to take place on Tuesday, Oct. 2 at 7:40 am, which will include live-tweets and Instagram photos taken during a surgery. The use of social media during surgery is the first of its kind  and may set a new standard in the medical industry.

The live-tweeted and Instagrammed surgery will comprise of a live feed of still images during the surgery taken from inside the operating room. In order to view the stream, viewers simply need to follow @swedish and #swedishhear. To date, the hospital has already acquired almost 10,000 followers.

As an advocator of the deaf community I will definitely be tuning in, will you?

For more information about the series and to tune in visit www.swedish.org/SwedishHear and follow them on twitter @swedish and #swedishhear.

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