- Altruists account for the largest percentage of social consumers. They re-tweet, post and share because of a desire to help others. Altruists are especially important to focus on for non-profits and fundraising endeavors. The most effective way to engage altruists is through Facebook and email.
- Selectives make up the second highest percentage of social consumers. They strategically share information and content with specific users. These consumers use email most frequently to share content.
- Passionates share content and information because of a common passion they share with their followers and friends. They can be frequently found on Facebook and on customer review sites.
- Connectors share information in order to create opportunities. They generally will link multiple account to optimize their social experience. They are most commonly found and can be reached on Twitter, LinkedIn, Flickr and Facebook.
- Trendspotters want to be in and let others know they are in the know. They attempt to increase their credibility via multiple social channels and can be found on YouTube, Twitter, LinkedIn, foursquare, Flickr, Facebook and Delicious.
- Provocateurs are always looking to get a reaction. Bloggers are generally included in the this category and can be reached on YouTube, WordPress/Blogger, Twitter, LinkedIn, foursqare, Flickr and Delicious.
- Careerists general use social sites for business and networking purposes. In general, Careerists utilize YouTube, Twitter, LinkedIn, Flickr and Facebook.
The number of followers and analytics of your company’s page are no longer an appropriate measure of a campaign’s success. Targeting high share consumers to generate recommondations and inspire creation of content is the appropriate means to increase engagement, brand loyalty, and ROI.
This post is based on the Huffington post article written by Jennifer Nagy, http://www.huffingtonpost.com/jennifer-nagy/social-media-marketing_b_1695186.html