Most, if not all, aspiring PR pros shudder at the thought of taking a business course. We went into public relations for a reason; to avoid taking accounting, economics and any other classes that involve numbers. That may be a bit of an exaggeration but I have yet to meet a PR student or professional that enjoys the subject of math.
A professor recently told my class he had taken a basic business course while he was in college and that, although he absolutely despised it, it was one of the best decisions he ever made. Why you ask? Simply because everything in life is a business. There is no getting around it. If you are looking to become successful in the public relations field, you will most definitely be working with clients who only speak in business lingo. That means they communicate in terms of numbers, metrics and, most importantly, money.
Public relations is all about knowing your audience. There will be numerous points throughout your career in which your audience is going to be upper management and business professionals. It is our job as aspiring PR pros to learn their language. There is a serious need for young professionals to understand the realm of business. Knowing certain business jargon will not only be beneficial to you, it will also help to put you ahead of your peers. In today’s job market, you should be willing to do anything and everything that will put you ahead of others.
So, instead of using that elective credit on a pointless aerobics class or a boring music class, aim instead to take a business course. Look for an introduction to management, marketing or a business 101 course to give you that extra knowledge that will not only open up your mind, but will help to get you ahead in your career!
What business courses have you taken? Let us know!