Google is the most used search engine in the world. It works by using keywords found in the website’s text to help users find what their searching for. Google also ranks its results by how often users have previously clicked on the result.
Now, Google uses Facebook’s “like’s”, shares and comments as better indicators of what users are searching for. Searchmetrics, a Berlin based metric firm, collected data over two months using 10,000 top keywords, 300,000 websites, and millions of links, shares, and tweets.
The result of the data concluded that Facebook’s “likes,” shares and comments showed a strong correlation with the results Google provided. The firm also determined that Twitter and Google+ were also driving results.
Client’s brand on social media will matter more than it has in the past. Not only will the content be used to help users find your client on Google, but it will also help your client determine the success of their social media presence.