Can Your Brand Benefit From Instagram?

Instagram, the popular photo editing app for iPad, iPod, iPhone, and Android devices is certainly taking the web-world by storm! With a few taps of your finger, you can take pictures from ordinary to extraordinary adding edgy effects to any bland photo. But how can this seemingly simple photo editing app help promote your brand? The possibilties are endless:
  • Hashtag Monitoring: Instagram, like Twitter, gives users the chance to utilize hashtags (or terms that are made searchable online by using the #pound symbol.) Once your brand is on Instagram, you can follow these hashtags and see what consumers think about your brand.
  •  Sharability: Not only would having an account on Instagram offer you another chance to connect with your audience, it would also allow them to share your brand with their friends and followers. Users can repost photos, which spreads them from timeline to timeline increasing your brands viewership. Instagram also offers integration with other social media sites, meaning that users can share images with their Twitter follwers, Facebook friends, and Flickr feeds instantly.
  • Personalized Customer Service: There is nothing a consumer likes more than feeling like his or her voice matters. Instagram offers them a chance to not only express themselves verbally, but visually as well. Communicating with your audience in a more personal, intimate setting can go a long way; and take things far beyond an email or Facebook message. Knowing that a brand has taken the time to repost or “like” a users post makes them feel much more connected to the brand,  thus inticing them to spread the word!
Is your brand utilizing Instagram? Let us know!

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