When you post to your Twitter feed how many people are you reaching? Currently there are no sound reach demographics for Twitter but, there are optimal times to post. An optimal time means when the most people are on Twitter, including when users are posting and when they are checking-in. As a company or a growing brand you want to post at the most optimal times to get the most reach, number of potential viewers, out of your post.
According to KISSMetrics, compiled by Zarrella, you should always be thinking East Coast time. Data shows that 48 percent of tweets are from the East Coast, 33 percent of tweets are from the Central time zone and only 14 percent of tweets are from the West Coast. Additionally, Lemon.ly Marketing Firm reports that the most traffic on Twitter occurs from 9 to 11 a.m. ET and 1 to 3 p.m. ET.