Coca Cola has always been known for its innovative marketing strategies, so its no surprise when buzz started generating about the new vending machine stunt in Singapore. Located on the campus of National University of Singapore, the machine reads “Hug Me” and spews out free cans of Coke for anyone willing to give it a squeeze. The stunt is a part of the “One Happiness” campaign in addition to Coca Cola’s recent strategy to personalize cans and bottles with the first names of potential customers.
“The Coca Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large,” said a representative from the company’s “Open Happiness” campaign, Leonardo O’Grady.