Landing on Fortune’s “Best Companies to Work For” List

Last week Fortune announced its annual “Best Companies to Work For” list. The morning the rankings were announced, it is safe to say that the PR staff for those who made the cut were buzzing with joy and excitement.

Being on the “Best Companies to Work For” list is a huge deal for a company’s reputation. A simple ranking can help generate positive attention towards an organization, which in turn will attract the best and brightest to want to work there. A company known for treating employees well is often a company well-liked by the public.

However, attaining recognition on this list cannot be something a company’s PR staff simply sets out to achieve. The top ten workplaces all are known for having great communication and trust among employees. These two characteristics cannot be obtained rapidly by doing a quick PR fix.

For Zappos, the online retailer, company-wide initiatives such as the Zfrog program were essential to landing on the list. This program gives all employees the opportunity to pitch new business ideas. 14 other companies stood out for paying 100% of their employees’ health care premiums.

Google topped the list for 2012 with its innovative and diverse company culture definitely playing a role in the ranking.

Here are the top ten workplaces of 2012:
1. Google
2. Boston Consulting Group
3. SAS
4. Wegmans Food Markets
5. Edward Jones
6. NetApp
7. Camden Property Trust
8. Recreational Equipment (REI)
9. CHG Healthcare Services
10. Quicken Loans

Do you work for any of these companies? Does it help for you to feel supported in your work environment? Let us know!

This guest blog was written by PRowl Public Relations staff member Kyra Mazurek.

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