We all know the Youtube world is growing rapidly. It has become the go-to site for visual how-to’s and entertainment. There have been many youtubers whose careers have launched because of their channels, and it can help public relations professionals as well. Below are ways that Youtube can help launch your PR career.
1. Promote Yourself: Youtube is not only for aspiring singers and songwriters. Let your audience know your career goals and show that in all of the videos. Be sure to remind the viewers that you are a young PR professional throughout your Youtube career. Many professional companies watch Youtube and contact gurus to represent their companies.
2. Tailor Yourself: Tailor all of your videos to fit one type of genre. As a hopeful PR professional, look into angles that you can take that will help you in your future. For example, if you’re interested in beauty-related PR, make videos of beauty product and company reviews.
3. Build Up Your Audience: When Youtube gurus have a significant amount of subscribers, it shows their knowledge of the genre they are covering. Telling a prospective employer that your Youtube presence was successful with thousands of followers will be sure to impress.
4. Expand Your Network: Once your presence on Youtube grows, begin to build relationships with companies that contact you. Once they know your name, make sure they don’t forget it. It will open many doors of opportunity for your future.
Inspired yet? To get started, brainstorm an idea, open a Youtube account and start filming!
This guest blog was written by PRowl Public Relations staff member Andrea Jordan.