Why social media is more than your “personal brand”

The following blog post was written by Jason Mollica, ’97 Temple Alum.

Something I’m asked quite often about is personal branding. You’ve probably been told it is important that you focus on developing it. But are you REALLY a brand?

In the last five years, we have seen Facebook, Twitter, LinkedIn, and the blogosphere serve as an online portfolio for students and current public relations pros. The importance in this, to me, is that you can be constantly judged by colleagues, employers, and potential employers. We stress openness and honesty in public relations. We need to carry that over to social media, as well. That’s not personal branding. That’s being professional. Here are three tips you can keep with you while using social media.

1. Be smart– The old adage “think before you say something” can be re-imagined as “think before you tweet/post on Facebook.” Simply put… If you don’t want to see it retweeted, don’t type it.

2. Be honest– No one- friends or employers- like a fake. It’s pretty easy to spot a fraud in social circles. If you want to be taken seriously, show what you are about. Drop some knowledge!

3. Be engaging– Something I stress in speeches and talks with clients is the importance of engagement. You can have a Twitter account, but what are you doing with it? Show your networking and communications skills. Get out there and participate.

Remember: employers can’t use your social media against you if you use it the right way.

Jason Mollica is a 1997 graduate of Temple University’s School of Communication and Theater. Since then, he has worked in television and radio in Philadelphia and New York City. Upon leaving the industry in 2005, he began a career in public relations and marketing. He is currently the public relations manager for Carr Marketing Communications in Amherst, N.Y. You can follow him on Twitter, @JasMollica, and read his blog at http://oneguysjourney.wordpress.com

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