As 2011 quickly comes to a close, I realize I have written several blog posts this year concerning Crisis PR. To wrap-up the semester, I’d like to include a short recap of some of the more popular cases that have affected how we all see crisis communications today.
- Netflix: When they split their business, there was a lack of communication to their consumers when this split also came with increased prices. They also chose to make their announcements via blog post as opposed to coming right out and saying it.
- Bank of America: As if people didn’t have enough issues with their banks, Bank of America customers were extremely unhappy when the bank made them pay $5 to take out their own money.
- Penn State: While I could write a short book about everything to do with this scandal, overall Penn State did not confirm their message to the public internally, and it didn’t help that when beloved Football Head Coach, Joe Paterno was fired, students on campus rioted and decided to ignore the fact that he never called the police concerning allegations against Jerry Sandusky. While THEY ARE Penn State, it will take some time for their reputation to heal.
- Herman Cain: With various sexual allegations, he never clearly addressed them and would tiptoe around questions concerning the issue. The truth was never told and the story never went away, much to Cain’s dismay and ultimately his chance to be a Presidential candidate.
Which of these Crisis PR cases did you follow? What would you do differently?
To read more about the biggest Crisis PR blunders of the year, click here.