After the Thanksgiving break, it almost seems as though Black Friday (or should I say Thursday, Friday, Saturday) shopping has taken consumers by storm this holiday season. With the use of social media sites, stores took their advertising to another level. Shoppers could be notified of the latest sales and even better deals on big-ticket items at their favorite stores through the following outlets…
- Foursquare: Stores such as JCPenney, Sports Authority, Aeropostale and Toys “R” Us, allowed customers to check-in on the location-based site to get discounts from their mobile phones. JCPenney even donated $25 to The Salvation Army for each person that checked in between certain times on Black Friday.
- Facebook: People that “Liked” the pages of major retailers, such as Macy’s and Target, were able to see a preview of the deals that they might be interested in through their mini-feed.
- Twitter: Aside from announcing Black Friday deals through their company’s page, there were accounts solely dedicated to the day’s deals, like @blackfriday.
- Groupon: While not Black Friday-specific, Groupon offered different holiday deals under the name Grouponicus. They featured tickets to talk shows, cooking classes with famous chefs and even a round-the-world trip.
- Black Friday app: If social media sites weren’t good enough for you, this free app featured ads from different retails that could be searched through store or category.
How did you use social media for your holiday shopping?
To read more about Black Friday social media marketing, click here.