The Big Picture: America’s Social Media Consumption

If aliens evaluated American society solely based on social media consumption, what would they conclude?

This handy infographic aptly named, “The American Identity According to Social Media,” offers insight on the conclusions that aliens-or other humans for that matter- might draw if they analyzed America’s social media consumption. Here are some of the most interesting conclusions:

· Americans are social: 47% of American adults use at least one social media website, 70% of active Facebook users in the United States log in daily and the average Facebook user has 229 friends.

· Americans love to talk about television: 77% of respondents report that they use social media to share their love of a show.

· Americans like brands: four out of 10 Americans on social media platforms follow products, services and brands.

· Americans enjoy professional networking: almost 50% of LinkedIn’s 120 million users are based in the United States.

These are just a few of the presented statistics illustrating the picture that social media and internet consumption paints of the American public. So, what would aliens conclude if they evaluated your use of social media?

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