Shark Week Takes a Bite Out of Social Media

With the Discovery Channel’s Shark Week starting this past Sunday, I feel that it is necessary to highlight their impressive social media efforts to increase viewers for their 24th year of Shark Week.

Along with their very active Twitter account @SharkWeek, they have also created the Shark Week Live app for iPhone and iPad users to view all the social media conversations dealing with the program, as well as behind-the-scenes content. Viewers will also be enticed by their new “chief shark officer” who also happens to be Saturday Night Live star, Andy Samberg, who appears in the week’s promos and will host the Shark City segment.

They also held a contest earlier in the summer for fans to make short video commercials, the top two winning ads running on the Discovery Channel during Shark Week. Improving upon last year’s YouTube video contest, the channel decided to utilize Twitter seeing as last year, “Shark Week” was a trending topic with almost 91,000 tweets relating to the event, reports Mashable.

Will you be tuning in this week? For more information visit the Shark Week website here.

Happy Shark Week!

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