The PR fashion industry is always changing with the latest trends and yes, social media, of course. With the rise of instablogging sites such as Tumblr and Instagram, the publics’ demand for instant user-friendly fashion is growing every day. Before, fashionistas and aspiring designers would turn to hard copy magazines to get their daily fix on the industry but now the content is free and shareable on blogging platforms, which have become a favorite of fashion PR agencies to see the ongoing atmosphere of their audiences. Top designers and industry gurus such as Rachel Roy, DKNY, Vogue, and Urban Outfitters have official Tumblr blogs where they not only share products and company news, but also draw out inspiration from other fashion bloggers and followers globally.
This has turned the fashion industry from an “insider only” view, when in order to be in on the latest trends, you had to either work in the industry and be connected to someone, to a more friendly and personal one where literally anyone with a unique style and love for fashion can share and be updated on content. According to PRcouture.com, fashion is no longer exclusive to only a privileged few but has “established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts.”
This surge of fashion blogs does not necessarily mean that print editorial, photography and the runway show aspect of the industry are dying, that will always be there, but it does mean that fashion is becoming more disseminated to the masses and that diversity and accessibility is a key measurement of business and success. The industry has simply figured out where a new untapped public of fashion inspiration lies and is not wasting time looking over its market and creative potential. More importantly, social media sites have started a new wave of jobs for fashion companies that are highly in need of bloggers and trendsetters to manage their social media accounts and update them on the latest street culture and style of everyone else – and what better way to hire these people than from your own pool of followers? The industry has overall become less exclusive and all together more inclusive of everyone.
So if you’re in need of your daily fashion fix or just want to share your diverse style then get a blog, follow your favorite designers and get inspired! Remember, you never know what designer could be using your style as an inspiration for their new Fall/Winter 2012 line someday!
This guest blog was written by PRowl Public Relations staff member Jessica Lopez.