Building Your Brand Online

It is an entrepreneur’s job to take a risk to put themselves out there in order to establish their own business or venture. In order to do so, they must make their presence known. In “10 Ways For Entrepreneurs To Build Brands Online”, Benjamin Lang discusses how using the internet and its variety of resources has proven to be a useful tool in a time when social media is the premiere method in attracting clients. Below are a few of Lang’s pointers:

  • A Custom Short URL-If you often share links on social media sites like Twitter and Facebook, a custom short URL can be very useful in making your name known. Whenever your link is retweeted or shared, people will see your personal short URL and associate it with a certain brand, that is, your brand.
  • Social Email Signatures-By making your preferred social media site part of your email signature, you will make it easier for the public to get a hold of you personally and learn more about your company.
  • Guest Posting-By posting on other blogs, you will be able to tap into that blog’s clientele and gain a more broad range of potential clients, as well as build relationships with blogs that can advertise your company in the future.
  • Newsletters-This is a good way to gain followers. By sending out monthly newsletters filled with interesting topics and future plans, you will catch the eye of your readers, who will in turn forward your newsletter to their friends, thus providing you with a ever-expanding network.

Would you use these suggestions to build your brand? Do you have anything to add? Do you think the Internet is the best way to build a potential clientele?

To read the rest of Benjamin Lang’s pointers, click here.

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