T-Mobile found a creative way to get their name into the buzz about the royal wedding of Prince William and Kate Middleton. The cell phone company created a viral video mimicking the JK Wedding Entrance Dance video which collected 65 million views since July 2009. T-Mobile’s video shows actors playing the royal family dancing down the aisle and ends with the message “One’s Life is for Sharing.” In the past 10 days, the video has gained over 11 million views.
An important part of PR is keeping up with the news and making your products or services relevant to current events. This is exactly what T-Mobile has done by creating a viral video and relating it to the upcoming royal wedding. If you haven’t done so already, check out the video below.