Facebook is one of the most widely used social media sites today. It connects people around the world with old friends, new friends, classmates and relatives. MySpace served somewhat of the same purpose a few years ago but its popularity eventually died out, especially when Facebook gained popularity. So are we just waiting for the next big thing before we delete our Facebook accounts?
Facebook started as something that was seen as extremely “cool” to have. Seniors in high school couldn’t wait to graduate so they could launch their Facebook pages using their college email accounts. Facebook used to be exclusive to college students, which was part of the excitement and draw to it. Now, anyone can sign up for an account using an email address. Many think this is one of the reasons Facebook’s popularity will decline.
This leads into a recent topic of discussion—should businesses still use Facebook for marketing and PR tactics? When Facebook first started, it was one of the only social media sites around that businesses could use to their advantage. Now there are many more, such as Twitter or Tumblr. Because of the amount of new sites available, businesses are starting to expand their options.
Although Facebook’s popularity may be on the decline, it is still one of the most important and effective marketing sites there are today. Facebook can lead to a huge fan base and allows businesses to communicate efficiently with their audiences. By adjusting to new layouts and actively updating a page, businesses can still yield positive results from Facebook.
What do you think about the fate of Facebook? Should the possibility of a decline affect how businesses are using it today?
This guest blog was written by PRowl Public Relations staff member Kaitlin Tully.