Yesterday (March 3), PRowl Public Relations assisted client TUTV (Temple University Television) with an event to promote the March 16 launch of TempleTV.net, the channel’s interactive online platform. One of our largest audiences for the launch campaign is current students on Philadelphia’s main campus and abroad. When doing our research in the planning portion of the campaign, we found that Temple University has more than 300 registered student organizations on campus, with a total membership reach of 15,330 students.
In order to engage these students and get them excited for the website launch, PRowl planned a four-hour event where student organizations were invited to film a clip welcoming all visitors to TempleTV.net and introducing their organization to Temple’s global community. On the upcoming March 16 launch day, these student organization “welcome” messages will rotate on the homepage. Every time a visitor enters the site, a new student organization will be there to greet them.
After a lot of e-mails and attending meetings to talk to student organizations, we got a great turnout of 58 organizations throughout the day. Students were invited to either share a message about what their organization does, or demonstrate their mission through a creative act. There was even more creativity than we expected! Singing, dancing, guitars, keyboards, flags, acting scripts, and other props appeared in the room throughout the day, and we were happy to have them!
Thank you to all Temple student organizations that stopped by. We look forward to sharing the messages we got yesterday with visitors who enter the site around the world on March 16!