My Opinion – You Need Brain Balance for PR

I was reading my PR Daily News Feed yesterday (2-10-11) and couldn’t resist taking the Right Brain versus Left Brain Creativity Test from the Art Institute of Vancouver that was posted. Typically, creative people use the right side of their brain more than the left side, and vice versa for more logical people. I consider myself a fairly creative person, but am also very diligent and focused. I am actually surprised at my results! Due to my love of “to-do” lists, classical music, research and numbers I would have assumed I would be overwhelming left-brained, but alas I am only left-brained by a slight majority. It turns out that I am 58 percent left-brained and 42 percent right-brained.

Although I came out as more logical than creative, I am confident that I am entering the right field in public relations due to my dominant left brain characteristic: verbal processing. Verbal processing is a method used by the left hemisphere to process our thoughts and ideas with words.

What brain are you? Also, do you feel like most successful PR people are right-brained? I personally think that those in PR need a good balance of both (maybe I’m biased…). Although I think creativity is an essential aspect of finding attractive angles for the right audiences, I also think that organization, logic and diligence are extremely important for managing heavy workloads and strict deadlines, and advocating for your projects to upper-level management, who often may only want to hear about the logic and numbers behind your idea, rather than its genius creativity.

Thoughts? Take the test here!

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