In 2010, a heavy emphasis was placed on readily available mobile Internet. In 2011, location-based services are predicted to make more of a splash. With the addition of GPS availability on new smart phones, location-based services such as Foursquare and Places from Facebook, allow users to update friends on their activities by checking-in at different locations.
Establishments such as theaters and bars are now taking advantage of these applications. More local establishments are registering themselves with these applications, allowing users to check-in at their locations. Businesses can also publicize when they are having promotions according to where you are currently located and some are offering special discounts if you post that you are in their facility. This new tool may be PR’s new best friend and an easy way for businesses to create more foot-traffic. Businesses could create raise awareness of their services and locations by simply registering with applications such as Foursquare. An added bonus: there is little to no effort to this new trend, as opposed to managing a Facebook or Twitter account.