Has Breast Cancer Awareness Become a Trend?

My aunt, a two-time breast cancer survivor, sent me an interesting New York Times article titled Think About Pink. The article offers one breast cancer survivor’s perspective on the trend of sexualizing breast cancer awareness.

You have probably seen the bracelets, t-shirts and other items displaying slogans such as “I Heart Boobies,” “Save Second Base” and “Save the Ta-Tas.” These have become particularly popular among teens and young adults. The aim of these campaigns is to continue to break the silence and the stigma that surrounded breast cancer just decades ago. The growing popularity of these items has made breast cancer a more positive and popular discussion among young people. However, this new image of breast cancer does not accurately reflect the experiences of most women who have dealt with breast cancer. The author of the article offers an interesting insight about these campaigns when she says, “Forget Save the Ta-Tas: how about save the woman?”

Although these campaigns create a buzz about breast cancer, they may not be doing so in the most effective and sensitive way. The campaigns are not encouraging action or understanding about the disease itself, but rather creating a false image that some breast cancer survivors may find offensive.

Do you think these breast cancer awareness slogans bring something positive to the issue, or have they become a pop culture trend with little meaning behind them?

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