The Public Relations Society of America (PRSA) has an International Conference that coincides with the Public Relations Student Society of America (PRSSA) every year, always overlapping for a few days and in the same city. If you read the PRowl blog regularly, you know that this year’s PRSSA and PRSA conferences were held in Washington D.C. in mid-October. Linda Welter Cohen, APR, had the opportunity to attend the PRSA conference and wrote a great wrap-up of the top ten trends she learned on her blog, CaliberPlus.com.
1. New media have created new opportunities and challenges for communicators.
2. Self-proclaimed experts are the new influencers.
3. Print media should still be taken seriously.
4. Good content and storytelling is paramount to breaking through the clutter.
5. The competition has a new face.
6. Keeping up with new technologies can derail strategy.
7. Maintaining ethics and intellectual property rights has become more challenging.
8. Tracking and communicating ROI is imperative.
9. Stakeholders expect an immediate response following a crisis.
10. Reputations are at a greater risk today.
Linda provides details about each trend in her blog post “New media is redefining the way we build brand reputations: Top 10 trends from the 2010 PRSA International Conference.” Make sure to read the full article!