You know Starbucks has free Wi-Fi access, right? As of yesterday, customers enjoying the free wireless connection in Starbucks locations around the country will be greeted with the Starbucks Digital Network (SDN). What is the Starbucks Digital Network?
“The community cork board” network provides multiple resources to users. It allows for unlimited access to six channels: News, Wellness, Business and Careers, Entertainment, My Neighborhood and the Starbucks channel. For a breakdown of each channel, read the article here.
The Starbucks Digital Network has provided countless resources for what the company assumes its customers want to know- and you can find it all in one place. Starbucks has selected particular publications to provide specialized content for its various channels, including The Wall Street Journal and New York Times for News.
SDN is meant to enhance the customers experience at Starbucks. Do you think customers will enjoy the channels on Starbucks Digital Network or be overwhelmed with the mass of information located in one place?