Here in Philadelphia, food trucks are very popular. Trucks park along curbs all over the city and serve hot food at cheap prices–on the fly. At Temple alone, I can think of over 15 food trucks lining various streets on campus. Many people have their favorite foods they like to get from their favorite trucks.
But what happens if one day your food truck isn’t parked where it normally would be? Enter Twitter onto the scene.
That’s right, food trucks all over the country are tapping the power of Twitter to keep their faithful customers abreast of their location.
Twitter is also facilitating a change in the types of cuisine that can be found on the streets. In California, as discussed in an article I recently read in Food and Wine Magazine, it is a rising trend for famous chefs to serve their cuisine out of trucks that allow them to travel around the city. Author Salma Abdelnour has credited social media for the success of these new “catch-me-if-you-can” entrepreneurial ventures. Some such trucks have amassed as many as 63,000 followers on Twitter, as people “chase” the trucks through the city for a chance to sample these fine foods.
Pretty cool, if you ask me. The power of social media never ceases to amaze me!
Click here to view Food and Wine Magazine’s list of top restaurants, food trucks and and carts to follow on Twitter.