Holidays are the perfect time to promote a business, an event or a place. On this Fourth of July, organizations around the country are celebrating our nation’s Independence Day. Promotions range from sales to local Independence Day festivities in hopes that the promotions will draw visitors to a business or city.
Wawa landed the role of sponsor for Philadelphia’s 11-day-long celebration: the Wawa Welcome America festival. The hoagie joint will sponsor every festivity ranging from the Life, Liberty & You Independence Day parade in Historic Philadelphia to the free concert, featuring the Goo Goo Dolls and The Roots, as well as fireworks at the Philadelphia Art Museum.
By associating itself with a major holiday and its festivities, the organization is really placing its name in the minds of Philadelphians. Is Wawa a good organization to sponsor the festival or would another business have made a better match? What do you think of a franchise sponsoring a city’s celebrations?