Social Media Savvy Spin for Charity

Add one black dress, recycled and donated accessories, 365 days and one creative blog and you have the “Uniform Project” – a charity that was created by Sheena Matheiken to exercise sustainable fashion and raise money for children in India to go to school.

The “Uniform Project” blog was updated daily with photo-documented posts featuring the 365 ways the little black dress was reinvented. Through the project and Sheena’s savvy use of social media, the “Uniform Project” raised $94,958 and sent 263 kids to school.

Check out Sheena’s video that features all 365 outfits!

http://vimeo.com/moogaloop.swf?clip_id=11113046&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Uniform Project Picture Book from The Uniform Project on Vimeo.

What charities do you know of that have utilized social media to increase the success of their charity? Let us know!

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