One of the great events they created and put together happened in January of 2007. Synergy Events, along with M&M®, created an event to help promote their “Inner M” campaign to encourage Americans to find the M&M within them. The event: revealing Lady Liberty’s 53-foot Inner M. The statue floated down the Hudson River, creating a lot of publicity for the famed candy. Synergy Events reported the campaign generated over 100 million media impressions for M&M®.
To see some of the publicity the event got, watch this video on Youtube!
To learn more about Synergy Events, visit their website here.
I know I’ve created my own personal “Inner M” a few times since they began the campaign.
Has anyone else? Create yours here!