The North Florida chapter of Public Relations Society of America (NFPRSA) apparently organized a flash mob of sorts on Saturday, during Earth Day festivities in Jacksonville.
Wearing Tim Tebow jerseys, a group of dancers organized by NFPRSA”staged a choreographed dance to Ke$ha’s song, ‘Tick Tock.'” The dance was intended to raise awareness and support for 1MillionShirts, a project started by the founder of IWearYourShirt.
According to firstcoastnews.com, NFPRSA is using their resources to help promote the project, which aims to donate 1,000,000 shirts to people in Africa.
This is a great example of a creative PR campaign, and of PR professionals using their skills and influence to raise awareness for a charitable cause. Be sure to check out the article for pictures of the event!