Client Update: Rebecca Davis Dance Company

This Friday, April 16 marks only three weeks until the world premiere of the Rebecca Davis Dance Company’s (RDDC) newest ballet Braving the New World. The members of PRowl Public Relations’ RDDC Account have been diligently working to promote this premiere through media relations, event posting, social media management and the creation of a promotional video about the performance.

Senior account member Josie Fox did an awesome job crafting the press release that we used to reach out to Temple University media. The following is her succinct description of this special performance:

The performance juxtaposes contemporary ballet and alternative music of bands such as Nine Inch Nails to tell a science-fiction story about the creation and growth of a world state. The audience will experience the characters’ struggle to break free from the controlling world state in their journey to obtain a sense of self identification and freedom. Braving the New World continues Davis’ tradition of addressing social and political issues through her company’s performances to shed a new light on familiar issues.

Rebecca Davis’ ability to address such difficult issues through dance with the development of each of her original ballets is inspiring. The issue of totalitarianism is one that she’s always wanted to explore after reading famous literary works such as George Orwell’s 1984, which inspired Braving the New World.

The performance premieres on Friday and Saturday, May 7 and 8, at 8 p.m. at the Suzanne Roberts Theater at 480 South Broad Street in Philadelphia. Tickets are priced at $25 for general admission and $20 for students and can be purchased at Follow our daily Braving the New World updates via @RDDanceCo on Twitter, and keep a look out for the premiere of our promotional video about the performance on YouTube for a special sneak peek.

Thanks for checking in!

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