Until recently Philadelphia has not been on the radar as a city known for its fashion, but this is all changing. Philadelphia has a unique style that should be celebrated and the public needs to be informed of the unique fashion trends occurring right in their very own city. During the course of this semester in my Media Information Gathering class, my group conducted research on the readership of Philadelphia Style magazine.
Some of you might be unfamiliar with this publication, others may not. Currently, Philadelphia Style caters to an affluent audience by showcasing top designer brands, luxury hotels and top of the line restaurants. Our mission is to alter the content in order to attract a younger demographic. Like I mentioned earlier, Philadelphia’s style needs to be celebrated. In order to do this we will feature a designer from Philadelphia in the magazine, in order to inform readers of the talents of local designers. Our other changes include articles featuring the designer look for less, store locations for affordable clothes, celebrity looks and the proper way to dress for the corporate world.
We feel that by making these changes to the content, introducing the magazine to the world of Twitter, and promoting it on campuses across Philadelphia will allow the magazine to reach a larger and younger demographic.
The name of the magazine is Philadelphia Style; it’s time we honor that name and put a little bit of Philly into the content. What do you think? Are you interested?
This guest blog was written by PRowl Public Relations staff member, Amanda Kaster.