With the economic debt still churning, many people are planning to buy less this year. According to the National Retail foundation, holiday shopping this year is on track to increase, but by only 4 percent. People are really thinking twice about who to buy for and who to cross off their lists. This has resulted in thrifty shoppers giving recycled gifts, homemade greeting cards and cutting costs dramatically.
This means that it is now harder than ever for businesses to market their goods and services. So what sets one product higher on the Christmas list than another one? In order to market a product or service successfully you need to find out what makes that product or service different from all of the other ones offered. If your business offers products that a thousand other stores offer, then figure out why your store is better.
Make sure to utilize the holiday season by running some sort of holiday promotion. People love the holidays and want to be involved with stores that love them too! Jason Markum, a writer for Web Promotion Weekly, suggests a promotion called the “12 Days of X-Mas” promotion. Yes, this promotion does involve your store handing out small complimentary gifts during the 12 days leading up to Christmas. He suggests small inexpensive gifts that will keep the customers coming back for more.
The holiday season is a great time for promotion. So think creative, feel that holiday cheer and make sure your product is on the top of everyone’s Christmas list!
This guest blog was written by PRowl Public Relations staff member, Josie Fox.